About us

It all started on May 2, 1988. I was fresh out of the womb, that's when I knew that I was different. I was the CHOSEN ONE in my family of my generation that was destined to elevate my family after me and even those who came before me. I was and am my family's GENERATIONAL HERO. I started and failed at many different businesses and ventures that I attempted but that fire inside of me never died, I never quit because I knew that I had the team on my back. I created this brand not only to give all of my fellow generational heroes some fresh tees and hats  to go outside in but to provide a community that is much needed, a place of support where we can go and be understood because let's face it, It can be lonely out here carrying the team and breaking these generational curses and bondages! I want all my HEROES out there to know they're not alone! Strap on your cape because we taking flight!